Project Type: Product Design
Roll: Project Manager, Visual Design
Tools: Adobe Suite, Wacom Tablet
Downtown Dash was a collaborative project from my final year of college. The objective was to create a mobile game that would increase foot traffic with a younger demographic, and increase shop awareness to the downtown area of London Ontario.
Together with two classmates, we created Downtown Dash, a collection-based mobile game that incentivized players to visit stores to accumulate points, tradable for coupons and free items. With a highly visual map and a mini-game for more points, we aimed to make it as accessible as possible to reach a larger demographic.